Privacy policy
Last updated June 2026
EMIL LUNDHOLM respects your privacy. This explains what we collect, why, how long we keep it, and the rights you have.
What we collect
Contact details you enter at checkout (name, email, address), your body measurements if you fill them in, and, with your explicit consent, photos you upload.
Photos and measurements
Photos you upload are used only to work out your measurements or create a try-on image. They are transferred over TLS, processed server-side, and never reused for any other purpose.
We never guess your weight from a photo. You enter it yourself if you want to.
How long we keep it
Raw photos are deleted as soon as your measurements are computed, unless you choose to keep them for try-on. Order details are retained as long as accounting law requires.
Your rights
You can request, correct or delete your data and withdraw consent at any time. Deletion of photos and your fit profile happens immediately on request.
Cookies
Essential cookies are required for the site to work. Others are used only with your consent, which you can change at any time.
Processors
We use carefully chosen providers for payment, storage and measurement. They process data under our instructions and applicable data-protection law, with EU terms where possible.
Contact
Questions about your data? Reach us at privacy@emillundholm.se.